diff --git a/.travis.yml b/.travis.yml
index b18498b3..aab5d0c4 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -31,10 +31,14 @@ before_deploy:
   - npm run build ${TRAVIS_TAG#?}
 
 deploy:
-  provider: releases
-  api_key:
-    secure: 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
-  file: "./dist/shlink-web-client_${TRAVIS_TAG#?}_dist.zip"
-  skip_cleanup: true
-  on:
-    tags: true
+  - provider: script
+    script: bash ./scripts/docker/build
+    on:
+      branch: master
+  - provider: releases
+    api_key:
+      secure: jBvPwC7EAbViaNR83rwMSt5XQDK0Iu9rgvEMa7GoyShbHcvUCCPd73Tu9quNpKi6NKsDY3INHgtch3vgonjGNGDGJ+yDyIBzXcvsAX2x3UcHpRbgY12uiINVmQxBI1+OVQB016Nm+cKC/i5Z36K4EmDbYfo+MrKndngM6AjcQFTwI8EwniIMaQgg4gNes//K8NhP5u0c3gwG+Q6jEGnq6uH3kcRgh6/epIZYpQyxjqWqKwF77sgcYj+X2Nf6XxtB5neuCi301UKLoLx8G0skh/Lm6KAIO4s9iIhIFa3UpoF21Ka0TxLpd2JxalLryCnFGlWWE6lxC9Htmc0TeRowJQlGdJXCskJ37xT9MljKY0fwNMu06VS/FUgykuCv+jP3zQu51pKu7Ew7+WeNPjautoOTu54VkdGyHcf2ThBNEyJQuiEwAQe4u7yAxY6R5ovEdvHBSIg4w1E5/Mxy5SMTCUlIAv6H7QQ1X9Z/zJm9HH5KeKz5tsHvQ/RIdSpgHXq/tC8o4Yup/LCFucXfrgvy/8pJoO1UpOlmvm62974NFfo0EG5YWwv6brUqz3QXpMjb8sWqgjltYMYJX3J7WZ34rIc+zt4NAmfhqgczaOC4pUGCiJ8jX3rMWIaQRn1AJ+5V337jL9fNDpTHny4phQjHrMJ1e0HZuNp0Xb5Q8wgqDPM=
+    file: "./dist/shlink-web-client_${TRAVIS_TAG#?}_dist.zip"
+    skip_cleanup: true
+    on:
+      tags: true
diff --git a/hooks/build b/hooks/build
deleted file mode 100755
index f912acdd..00000000
--- a/hooks/build
+++ /dev/null
@@ -1,10 +0,0 @@
-#!/bin/bash
-set -ex
-
-if [[ ${SOURCE_BRANCH} == 'master' ]]; then
-    SHLINK_WEB_CLIENT_RELEASE='latest'
-else
-    SHLINK_WEB_CLIENT_RELEASE=${SOURCE_BRANCH#?}
-fi
-
-docker build --build-arg VERSION=${SHLINK_WEB_CLIENT_RELEASE} -t ${IMAGE_NAME} .
diff --git a/scripts/docker/build b/scripts/docker/build
new file mode 100755
index 00000000..f9bb3c27
--- /dev/null
+++ b/scripts/docker/build
@@ -0,0 +1,14 @@
+#!/bin/bash
+set -e
+
+echo "$DOCKER_PASSWORD" | docker login -u "$DOCKER_USERNAME" --password-stdin
+
+# If a tag exists, build both that tag and stable
+if [[ -z $TRAVIS_TAG ]]; then
+  docker build --build-arg VERSION=${TRAVIS_TAG#?} -t shlinkio/shlink-web-client:${TRAVIS_TAG#?} -t shlinkio/shlink-web-client:stable .
+  docker push shlinkio/shlink-web-client:${TRAVIS_TAG#?}
+  docker push shlinkio/shlink-web-client:stable
+fi
+
+docker build -t shlinkio/shlink-web-client:latest .
+docker push shlinkio/shlink-web-client:latest