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87 lines
2.1 KiB
Markdown
87 lines
2.1 KiB
Markdown
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# Owncast Product Definition
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## Why
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By defining the goals and target user bases we have something stable to guide decisions, features, conversations and keep clarity around what is being built.
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While these definitions and lists should not be seen as exhaustive, in theory, once this is seen as "complete" there should be few, if any changes, as that would note a large change in direction and goals.
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[TOC]
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## Vision
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> The out-of-the-box personal broadcast platform for DIY streamers and integrators.
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## Primary Goals
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- Useful out of the box.
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- Fast to get running.
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- Self-contained.
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- An alternative, not a competitor.
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- For individuals, not service providers.
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- Easy to integrate into other projects/products.
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- Low barrier to entry.
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- Empowering.
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- Customizable and hackable.
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## Primary Users
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### The DIY Streamer
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An individual who is streaming as a hobby, a project, or is moving their audience from an existing streaming platform.
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**Needs**:
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- Security/ownership of their own stream.
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- Building an independent space.
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- Personalization.
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- Tools to manage a relationship with their audience.
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**Pains**:
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- Kicked off other streaming services.
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- Feeling of inequality or bias.
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- Their content has low visibility.
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- Platform rules do not align with them.
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- Do not agree with the forced ads, tracking and analytics.
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### The Integrator
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An individual or organization that has existing content, products or platforms that they want to add live streaming functionality to.
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**Needs**:
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- Broadcasting without censorship.
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- Full ownership of their brand.
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- Embedding and 3rd party playback.
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- Support private or invite-only streams.
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- Independence.
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**Pains**:
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- Censorship.
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- Rules.
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- Ads.
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- Risk of losing viewers from competitors and distractions.
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**Desires**:
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- Hosting events.
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- Running their own broadcasting service.
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## Secondary Users
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### The Viewer
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An audience member that is often, but not always, taking part in chat.
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**Needs**:
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- To watch high quality video.
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- Ways to interact with the streamer. Chat, memes, emoji.
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- Calls to actions, links, next steps.
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**Pains**:
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- Understanding the interface and knowing they're in the correct place.
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