diff --git a/src/Analytics.js b/src/Analytics.js
index 5f4a0d0c77..2ef058b11b 100644
--- a/src/Analytics.js
+++ b/src/Analytics.js
@@ -147,7 +147,10 @@ class Analytics {
         return true;
     }
 
-    trackPageChange() {
+    trackPageChange(generationTimeMs) {
+        if (typeof generationTimeMs !== 'number') {
+            throw new Error('Analytics.trackPageChange: expected generationTimeMs to be a number');
+        }
         if (this.disabled) return;
         if (this.firstPage) {
             // De-duplicate first page
@@ -156,6 +159,7 @@ class Analytics {
             return;
         }
         this._paq.push(['setCustomUrl', getRedactedUrl()]);
+        this._paq.push(['setGenerationTimeMs', generationTimeMs]);
         this._paq.push(['trackPageView']);
     }
 
diff --git a/src/components/structures/MatrixChat.js b/src/components/structures/MatrixChat.js
index 1312abda09..92baecb787 100644
--- a/src/components/structures/MatrixChat.js
+++ b/src/components/structures/MatrixChat.js
@@ -291,6 +291,8 @@ export default React.createClass({
         this.handleResize();
         window.addEventListener('resize', this.handleResize);
 
+        this._pageChanging = false;
+
         // check we have the right tint applied for this theme.
         // N.B. we don't call the whole of setTheme() here as we may be
         // racing with the theme CSS download finishing from index.js
@@ -368,13 +370,58 @@ export default React.createClass({
         window.removeEventListener('resize', this.handleResize);
     },
 
-    componentDidUpdate: function() {
+    componentWillUpdate: function(props, state) {
+        if (this.shouldTrackPageChange(this.state, state)) {
+            this.startPageChangeTimer();
+        }
+    },
+
+    componentDidUpdate: function(prevProps, prevState) {
+        if (this.shouldTrackPageChange(prevState, this.state)) {
+            const durationMs = this.stopPageChangeTimer();
+            Analytics.trackPageChange(durationMs);
+        }
         if (this.focusComposer) {
             dis.dispatch({action: 'focus_composer'});
             this.focusComposer = false;
         }
     },
 
+    startPageChangeTimer() {
+        // This shouldn't happen because componentWillUpdate and componentDidUpdate
+        // are used.
+        if (this._pageChanging) {
+            console.warn('MatrixChat.startPageChangeTimer: timer already started');
+            return;
+        }
+        this._pageChanging = true;
+        performance.mark('riot_MatrixChat_page_change_start');
+    },
+
+    stopPageChangeTimer() {
+        if (!this._pageChanging) {
+            console.warn('MatrixChat.stopPageChangeTimer: timer not started');
+            return;
+        }
+        this._pageChanging = false;
+        performance.mark('riot_MatrixChat_page_change_stop');
+        performance.measure(
+            'riot_MatrixChat_page_change_delta',
+            'riot_MatrixChat_page_change_start',
+            'riot_MatrixChat_page_change_stop',
+        );
+        performance.clearMarks('riot_MatrixChat_page_change_start');
+        performance.clearMarks('riot_MatrixChat_page_change_stop');
+        const measurement = performance.getEntriesByName('riot_MatrixChat_page_change_delta').pop();
+        return measurement.duration;
+    },
+
+    shouldTrackPageChange(prevState, state) {
+        return prevState.currentRoomId !== state.currentRoomId ||
+            prevState.view !== state.view ||
+            prevState.page_type !== state.page_type;
+    },
+
     setStateForNewView: function(state) {
         if (state.view === undefined) {
             throw new Error("setStateForNewView with no view!");
@@ -1341,7 +1388,6 @@ export default React.createClass({
         if (this.props.onNewScreen) {
             this.props.onNewScreen(screen);
         }
-        Analytics.trackPageChange();
     },
 
     onAliasClick: function(event, alias) {