diff --git a/src/components/structures/GroupView.js b/src/components/structures/GroupView.js
index a76d825451..1721a8b73b 100644
--- a/src/components/structures/GroupView.js
+++ b/src/components/structures/GroupView.js
@@ -22,7 +22,7 @@ import MatrixClientPeg from '../../MatrixClientPeg';
 import sdk from '../../index';
 import dis from '../../dispatcher';
 import { sanitizedHtmlNode } from '../../HtmlUtils';
-import { _t } from '../../languageHandler';
+import { _t, _tJsx } from '../../languageHandler';
 import AccessibleButton from '../views/elements/AccessibleButton';
 import Modal from '../../Modal';
 import classnames from 'classnames';
@@ -856,6 +856,18 @@ export default React.createClass({
         let description = null;
         if (summary.profile && summary.profile.long_description) {
             description = sanitizedHtmlNode(summary.profile.long_description);
+        } else if (this.state.isUserPrivileged) {
+            description = <div
+                className="mx_GroupView_groupDesc_placeholder"
+                onClick={this._onEditClick}
+            >
+                { _tJsx(
+                    'Your community hasn\'t got a Long Description, a HTML page to show to community members.<br />' +
+                    'Click here to open settings and give it one!',
+                    [/<br \/>/],
+                    [(sub) => <br />])
+                }
+            </div>;
         }
         const groupDescEditingClasses = classnames({
             "mx_GroupView_groupDesc": true,
diff --git a/src/i18n/strings/en_EN.json b/src/i18n/strings/en_EN.json
index e52220bb8c..99eca338fc 100644
--- a/src/i18n/strings/en_EN.json
+++ b/src/i18n/strings/en_EN.json
@@ -702,6 +702,7 @@
     "You are a member of this community": "You are a member of this community",
     "Community Member Settings": "Community Member Settings",
     "Publish this community on your profile": "Publish this community on your profile",
+    "Your community hasn't got a Long Description, a HTML page to show to community members.<br />Click here to open settings and give it one!": "Your community hasn't got a Long Description, a HTML page to show to community members.<br />Click here to open settings and give it one!",
     "Long Description (HTML)": "Long Description (HTML)",
     "<h1>HTML for your community's page</h1>\n<p>\n    Use the Long Description to introduce new members to the community, or distribute some important <a href=\"https://about.riot.im\">links</a>.\n</p> \n<p> \n    You can even use \"img\" tags, but only for images reachable from MXC URLs.\n</p>\n": "<h1>HTML for your community's page</h1>\n<p>\n    Use the Long Description to introduce new members to the community, or distribute some important <a href=\"https://about.riot.im\">links</a>.\n</p> \n<p> \n    You can even use \"img\" tags, but only for images reachable from MXC URLs.\n</p>\n",
     "Description": "Description",