diff --git a/src/CallHandler.tsx b/src/CallHandler.tsx
index 3845182f4f..9dee7594ea 100644
--- a/src/CallHandler.tsx
+++ b/src/CallHandler.tsx
@@ -84,6 +84,7 @@ import { CallError } from "matrix-js-sdk/src/webrtc/call";
 import { logger } from 'matrix-js-sdk/src/logger';
 import { Action } from './dispatcher/actions';
 import { roomForVirtualRoom, getOrCreateVirtualRoomForRoom } from './VoipUserMapper';
+import { addManagedHybridWidget, isManagedHybridWidgetEnabled } from './widgets/ManagedHybrid';
 
 const CHECK_PSTN_SUPPORT_ATTEMPTS = 3;
 
@@ -581,6 +582,12 @@ export default class CallHandler {
         switch (payload.action) {
             case 'place_call':
                 {
+                    // We might be using managed hybrid widgets
+                    if (isManagedHybridWidgetEnabled()) {
+                        addManagedHybridWidget(payload.room_id);
+                        return;
+                    }
+
                     // if the runtime env doesn't do VoIP, whine.
                     if (!MatrixClientPeg.get().supportsVoip()) {
                         Modal.createTrackedDialog('Call Handler', 'VoIP is unsupported', ErrorDialog, {
diff --git a/src/stores/widgets/WidgetLayoutStore.ts b/src/stores/widgets/WidgetLayoutStore.ts
index 86ce9c97d4..e6ef534202 100644
--- a/src/stores/widgets/WidgetLayoutStore.ts
+++ b/src/stores/widgets/WidgetLayoutStore.ts
@@ -41,7 +41,7 @@ export enum Container {
     // are only two containers, and that only the top container is special.
 }
 
-interface IStoredLayout {
+export interface IStoredLayout {
     // Where to store the widget. Required.
     container: Container;
 
diff --git a/src/utils/WellKnownUtils.ts b/src/utils/WellKnownUtils.ts
index 69ed39e0ee..30759cafc1 100644
--- a/src/utils/WellKnownUtils.ts
+++ b/src/utils/WellKnownUtils.ts
@@ -16,10 +16,15 @@ limitations under the License.
 
 import {MatrixClientPeg} from '../MatrixClientPeg';
 
+const CALL_BEHAVIOUR_WK_KEY = "io.element.call_behaviour";
 const E2EE_WK_KEY = "io.element.e2ee";
 const E2EE_WK_KEY_DEPRECATED = "im.vector.riot.e2ee";
 
 /* eslint-disable camelcase */
+export interface ICallBehaviourWellKnown {
+    widget_build_url?: string;
+}
+
 export interface IE2EEWellKnown {
     default?: boolean;
     secure_backup_required?: boolean;
@@ -27,6 +32,11 @@ export interface IE2EEWellKnown {
 }
 /* eslint-enable camelcase */
 
+export function getCallBehaviourWellKnown(): ICallBehaviourWellKnown {
+    const clientWellKnown = MatrixClientPeg.get().getClientWellKnown();
+    return clientWellKnown?.[CALL_BEHAVIOUR_WK_KEY];
+}
+
 export function getE2EEWellKnown(): IE2EEWellKnown {
     const clientWellKnown = MatrixClientPeg.get().getClientWellKnown();
     if (clientWellKnown && clientWellKnown[E2EE_WK_KEY]) {
diff --git a/src/utils/WidgetUtils.ts b/src/utils/WidgetUtils.ts
index 815900d97a..db2b10b295 100644
--- a/src/utils/WidgetUtils.ts
+++ b/src/utils/WidgetUtils.ts
@@ -27,7 +27,7 @@ import {Room} from "matrix-js-sdk/src/models/room";
 import {WidgetType} from "../widgets/WidgetType";
 import {objectClone} from "./objects";
 import {_t} from "../languageHandler";
-import {Capability, IWidgetData, MatrixCapabilities} from "matrix-widget-api";
+import {Capability, IWidget, IWidgetData, MatrixCapabilities} from "matrix-widget-api";
 import {IApp} from "../stores/WidgetStore";
 
 // How long we wait for the state event echo to come back from the server
@@ -297,6 +297,16 @@ export default class WidgetUtils {
             content = {};
         }
 
+        return WidgetUtils.setRoomWidgetContent(roomId, widgetId, content);
+    }
+
+    static setRoomWidgetContent(
+        roomId: string,
+        widgetId: string,
+        content: IWidget,
+    ) {
+        const addingWidget = !!content.url;
+
         WidgetEchoStore.setRoomWidgetEcho(roomId, widgetId, content);
 
         const client = MatrixClientPeg.get();
diff --git a/src/widgets/ManagedHybrid.ts b/src/widgets/ManagedHybrid.ts
new file mode 100644
index 0000000000..f0abd48904
--- /dev/null
+++ b/src/widgets/ManagedHybrid.ts
@@ -0,0 +1,102 @@
+/*
+Copyright 2021 The Matrix.org Foundation C.I.C.
+
+Licensed under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License.
+You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+*/
+
+import { IWidget } from "matrix-widget-api";
+import { MatrixClientPeg } from "../MatrixClientPeg";
+import { getCallBehaviourWellKnown } from "../utils/WellKnownUtils";
+import WidgetUtils from "../utils/WidgetUtils";
+import { IStoredLayout, WidgetLayoutStore } from "../stores/widgets/WidgetLayoutStore";
+import WidgetEchoStore from "../stores/WidgetEchoStore";
+import WidgetStore from "../stores/WidgetStore";
+
+/* eslint-disable camelcase */
+interface IManagedHybridWidgetData {
+    widget_id: string;
+    widget: IWidget;
+    layout: IStoredLayout;
+}
+/* eslint-enable camelcase */
+
+export function isManagedHybridWidgetEnabled(): boolean {
+    const callBehaviour = getCallBehaviourWellKnown();
+    /* eslint-disable-next-line camelcase */
+    return !!callBehaviour?.widget_build_url;
+}
+
+export async function addManagedHybridWidget(roomId: string) {
+    const cli = MatrixClientPeg.get();
+    const room = cli.getRoom(roomId);
+    if (!room) {
+        return;
+    }
+
+    // Check for permission
+    if (!WidgetUtils.canUserModifyWidgets(roomId)) {
+        console.error(`User not allowed to modify widgets in ${roomId}`);
+        return;
+    }
+
+    // Get widget data
+    /* eslint-disable-next-line camelcase */
+    const widgetBuildUrl = getCallBehaviourWellKnown()?.widget_build_url;
+    if (!widgetBuildUrl) {
+        return;
+    }
+    let widgetData: IManagedHybridWidgetData;
+    try {
+        const response = await fetch(`${widgetBuildUrl}?roomId=${roomId}`);
+        widgetData = await response.json();
+    } catch (e) {
+        console.error(`Managed hybrid widget builder failed for room ${roomId}`, e);
+        return;
+    }
+    if (!widgetData) {
+        return;
+    }
+    const { widget_id: widgetId, widget: widgetContent, layout } = widgetData;
+
+    // Ensure the widget is not already present in the room
+    let widgets = WidgetStore.instance.getApps(roomId);
+    const existing = (
+        widgets.some(w => w.id === widgetId) ||
+        WidgetEchoStore.roomHasPendingWidgets(roomId, [])
+    );
+    if (existing) {
+        console.error(`Managed hybrid widget already present in room ${roomId}`);
+        return;
+    }
+
+    // Add the widget
+    try {
+        await WidgetUtils.setRoomWidgetContent(roomId, widgetId, widgetContent);
+    } catch (e) {
+        console.error(`Unable to add managed hybrid widget in room ${roomId}`, e);
+        return;
+    }
+
+    // Move the widget into position
+    if (!WidgetLayoutStore.instance.canCopyLayoutToRoom(room)) {
+        return;
+    }
+    widgets = WidgetStore.instance.getApps(roomId);
+    const installedWidget = widgets.find(w => w.id === widgetId);
+    if (!installedWidget) {
+        return;
+    }
+    WidgetLayoutStore.instance.moveToContainer(room, installedWidget, layout.container);
+    WidgetLayoutStore.instance.setContainerHeight(room, layout.container, layout.height);
+    WidgetLayoutStore.instance.copyLayoutToRoom(room);
+}